Midland Metal Updates


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Whatever the size or scope of your business, Midland has a wide variety of custom catalog options to fit your needs. Using Midland’s newest catalog as a template, we completely customize the look of the catalog to better reach your customers. We currently offer three options; a digital copy, a book with a custom cover and a completely customized version including a custom cover and your business information at the bottom of each page. The process is simple and takes about a month to complete (times may vary due to the printer’s schedule). Work with our designer to customize a catalog that is unique and properly represents your company.

Option A: (FREE) Work with our designer to create a custom digital book in PDF format. Whether you value this option for its portability, its cost, or find it’s environmentally friendly nature refreshing (like a lung full of sweet sweet oxygen) this is the perfect choice if you don’t want to hassle with a printed copy and just want to get to the good stuff.

Option B: ($12 per book) Work with our designer to create a printed catalog with a Custom Cover. You like the heft of a good full sized catalog in your hand and know your customers do too. Choose this option if you feel like judging a book by its cover is perfectly natural. With no minimum quantity this is a great way to promote your company without a lot of cost. 2019 versions do not have pricing.

Option C: ($20 per book – 25 minimum) Work with our designer to create a printed catalog with a Custom Cover and Personalized Pages. You want the satisfaction of having each page lovingly branded with your logo and contact information. Your customers don’t need to waste time searching for your website address because it’s right there, at the foot of almost every page. Pricing can be added and modified (restrictions apply).

If you would like to get custom catalogs of your own, have questions or concerns, click here to get more information.

The private-label business strategy has proven to be a challenging one for many distributors.  Some barriers to success, like significant cash investment for an initial stock order, or not enough marketing support and resources, have kept too many distributors from launching a private label program that brings a positive return on investment.

Rodney Sandoz is the owner of Long Beach Fastener Supply.  In 2008, as the market was slowing into recession, his sales began to drop and his inventory level began to climb.  As a result, his cash flow was suffering and he was having issues financing his operation.  His customers were feeling the squeeze from the market and were taking measures to consolidate vendors in an effort to increase efficiency and profitability.  His customers loved doing business with him but they needed him to offer more product lines to remain a more viable vendor. So, Rodney was faced with a challenge; he needed to add more products to his offering but he didn’t have the cash flow to finance it and he needed to find a solution quickly.  He began researching options for new product lines, scouring product catalogs, talking to sales reps, inquiring at buying group shows, and talking with friendly competitors.  He finally found the solution with Midland Metal’s Private Label Shipping program.

He discovered that he could add a full line of fittings, valves, clamps, & accessories, over 13,000 items, without having to invest one dollar in inventory.  Rodney used the custom branded catalog to market the product line to his customers.  When he received orders from his customers, he entered the orders on midlandmetal.com where he received an additional 5% discount.  Then, Midland shipped the orders direct to his customers with no reference to Midland.  Private-labeled packages are shipped in generic boxes, and a generic UPS label.  The product labels, packing slip, return shipping information, are custom branded with the Long Beach Fastener Supply brand.  Rodney would receive timely order acknowledgments, shipment notification with tracking number, and invoices from Midland.  He would then bill his customer and collect as he normally would.  The result was Rodney serviced his customers with a robust new product offering, the orders were shipped ,and Rodney billed his customer at a very profitable margin.  He did all this without having to invest any capital into inventory, marketing, or additional overhead.  Long Beach Fastener Supply sales increased incrementally year-over -year through the recession and have continued to achieve double digit growth annually since.

Midland Metal shipped over 15,000 private labeled packages for our customers this year. Midland customers trust us with their customers. We strive to promote your brand and help build your business by being the silent partner in the background working to promote your company and provide the technology, sales, & marketing tools you need to succeed in tomorrow’s marketplace. We don’t put our name on anything, so you can put your name on everything – helping you build your brand and assist you in marketing these products to your customers.  Drive up your profits — not your inventory costs.

I’m always interested in your feedback.  You can e-mail me at Billy@midlandmetal.com or call me at 1-800-821-5725

We are excited to announce the acquisition of Buchanan Rubber Ltd. (“Buchanan”) as part of our growing distribution platform that includes Midland Metal Mfg. (“Midland”) and Anderson Metals, LLC (“Anderson”) under the umbrella of Wynnchurch Capital, LLC (“Wynnchurch”), our private equity partner.

Vince Hodes, CEO, said in a statement, “With the addition of Buchanan, we can now offer additional products, with a full line of hose and couplings, as we continue to enhance our value proposition and execute on our growth strategy.  We are excited to leverage decades of industry expertise, product knowhow and management talent to continue to grow our leading distribution platform.  We also gain access to the Canadian market and drive continued scale in the industrial, energy, water, and infrastructure sectors.  Wynnchurch continues to be a fantastic strategic partner, continuing to show their willingness to invest in great people and companies, to bring value to our customers.”

Jahan Roohi, co-owner of Buchanan, stated, “We’re excited about this new partnership with Wynnchurch and management and the tools and resources they bring to significantly grow our business as we take it to the next level.” Dave Merrick, co-owner of Buchanan, added, “This combination is not only a strong strategic fit with complementary products, geographies, and end-markets, but also an excellent cultural fit with our shared dedication to customer service and our employees. This is an exciting time for our business.”  

About Buchanan:
Founded in 1986 and based in Toronto, Canada, Buchanan is a leading distributor of industrial hoses, couplings, and sheet rubber with approximately 8,000 SKUs. The company distributes products to a variety of end-markets including petrochemical/energy, construction, mining, water handling/agriculture, food & beverage, and general industrial.
For more information, please visit: www.buchananrubber.com  

About Midland:
Founded in 1980 and based in Kansas City, MO, Midland is a distributor with over 13,000 SKUs comprising valves, fittings and related products. The company distributes to general industrial, hose, fluid power, plumbing, oil and gas, agriculture, water, truck and trailer, power transmission, and other end-markets.
For more information, please visit: www.midlandmetal.com  

About Anderson:
Founded in 1947 and based in Kansas City, MO, Anderson is a distributor and manufacturer with over 12,000 SKUs comprising valves, fittings, pipe nipples, and related products. The company distributes to plumbing, hardware, industrial, and other end-markets.
For more information, please visit: www.andersonmetals.com  

About Wynnchurch Capital:
Wynnchurch Capital, LLC, headquartered in the Chicago suburb of Rosemont, Illinois, with offices in California and Canada was founded in 1999, and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch Capital manages a number of private equity funds with $2.2 billion of committed capital under management and specializes in recapitalizations, growth capital, management buyouts, corporate carve-outs and restructurings.
For more information, please visit: www.wynnchurch.com    

Wornall Carwash Supply is a national distributor serving carwashes.  One of their highest selling sku’s is a specialty stainless steel swivel fitting designed by their founder, Mr. Wornall.  The fitting was being manufactured by a regional job shop that was struggling with a large backlog, resulting in long lead times and backorders for Wornall.

On a routine sales call, Midland’s sales rep heard about the frustrations that were the haunting Wornall due to the low inventory on their specialty swivel.  Wornall wanted to change the subject as there was nothing he thought Midland could do about it, since it was a specially manufactured item.  Midland’s sales rep introduced him to the Midland OEM Solutions program.  With Midland OEM Solutions, Midland’s engineers work with distributors to engineer and manufacture specialty solutions.

Mr. Wornall provided Midland with a sample of the swivel, as well as design notes.  Midland’s engineers worked with Mr. Wornall on understanding the functions and design advantages of the swivel.  Midland provided Wornall with samples to approve.  Once the samples were approved, Midland stocked a year’s worth of swivels for Wornall, lowering Wornall’s overhead and carrying costs.

Wornall Carwash Supply no longer had to worry about backorders on one of their best selling items.  Midland kept completed stock of the swivel on hand for Wornall, decreasing their turnaround time on follow-up orders from 150 days to 2 days.  In addition, by running production of the item in larger runs, Midland was able to lower Wornall’s cost of the swivel, increasing Wornall’s profit margin.

The end result for Wornall Carwash Supply working with the Midland OEM Solutions program was higher inventory turns since Wornall didn’t need to carry as large of an inventory on the parts since Midland stocked it for them.  They also had higher gross profit margins since Midland was able to decrease the per unit cost by larger production runs.  The combination of these factors brought about a much improved cash flow for the distributor.


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